If you’re just getting started on social media, pick a site you feel comfortable with and that your community and church members are using.
Reaching Visitors Through Email
Once upon a time, church was a place where your family had attended for generations. Today, people relocate for jobs, college, adventure and a thousand other reasons, and find themselves searching for a new place to worship.
While visiting churches in their new area, they may spend one Sunday at your church. The impression they get that morning is how they’ll decide to come back or not… unless you find a way to give them a bigger picture—like e-mail.
When thinking about the person or team who will manage your organization’s social media, it should be a person who you would actually hire if a position existed.
Show Your Staff Some Appreciation
Real Connections To Real People
Special Guest Author: Geoff Surratt
I heard an amazing talk recently by Dr. Brian Fikkert, author of When Helping Hurts and Community Development Director of the Chalmers Center. His basic premise was that when we try to help the poor without having a proper definition of poverty we often do more harm than good to both those we try to help and to ourselves.
He gave the example of a church who handed out turkeys and toys in a poor neighborhood every year at Thanksgiving and Christmas. After several years of charity they discovered that the neighbors felt more poor and more shame, and the church people felt more self-righteous and more superior; each worse off then they were at the beginning.
You should treat each new follower online as you would everyone you meet in person — which means not pushing your ministry or message on them the instant you’re introduced.
Our New Home!
Welcome to Spotlight Church.
Spotlight Church is a powerful online community of pastors and church leaders, combining the experience of our member community, the resources and knowledge base of our partners and the momentum of social media to launch innovative ministry ideas.
Our newest opportunity for churches: The Spotlight Church Academy is a powerful membership program for Pastors & Church Leaders. In this environment, we learn together the important changes of the Internet, Social Media and other online evangelistic and relationship building tools.
I look forward to working with leaders around town and around the globe to reach more people, make a greater impact and share the good news with a new generation of people who are searching for hope and purpose!
-BG